2024SS Denim

Industry trend insights

This report focuses on popular outfits in the denim industry

Starting from style and current popular trends

Insight into important core trends in the industry for the future

Summarize the key elements of future trends

The report analyzes from the perspectives of industry macro, inspiration concepts, and development points

Summarize the Key Trends of Spring/Summer 24

Part 1

Four major trendy denim fashion styles

01

Sports and Leisure - American Retro Style

01

The retro American sports style can be traced back to

Tennis was popular in the United States in the 1980s and 1990s

Later, combined with the culture of American campuses

Incorporating hip-hop street elements

Mixed with retro sentiment

Young, free, unrestrained, and passionate youth

This style is a popular item in denim

Mainly mini ultra short pleated skirts, sexy low waisted pants, etc

Choose a classic red color scheme paired with washed denim blue

02 * 2

Shaoshu Sexy - Sweet Cool Spicy Girl Style

In the past two years, it has been found that the popularity index of the sweet and spicy girl style has been increasing day by day. From Blackpink to Hyuna, as well as 30+sisters who have weathered the wind and waves, the sweet and spicy girl style has been vividly portrayed.

Sweet and spicy style in selecting styles and designs

Pursuing avant-garde, bold, and highly saturated colors

Showcasing individuality and boldness, different from pure desire style

Presenting with more confidence and sunshine, pursuing the true self

The combination of washed denim blue and girl pink

Tight top paired with three-dimensional workwear pants

Or ultra short sexy hot pants

Emitting a positive attitude towards life from the inside out

03 * 3

Create a relaxed feeling - cleanfit style

Layered basic style creates a relaxed and minimalist feel

Cleanfit with sustained strong winds in recent months

From 2022 directly to 2023,

Aesthetic trend centered on simplicity and comfort

Let a group of trendsetters subtract from their outfits

Create a relaxed dressing style

03

The three key points of a clean fit are

Choose a basic or classic version

Using low saturation simple color schemes on colors

Perform layering and matching

Choose a shorter or more fitting silhouette

Paired with denim pants

Make the overall outfit more streamlined and layered

The key to clean fit style dressing

03 * 3

Elegant and minimalist - exquisite daily life

The elegant and exquisite daily dressing style conveys a simple yet personalized quality of life attitude, which is a high-quality dressing style pursued by many young career women. Simple to the extreme with sharp lines, no unnecessary pattern embellishments, low-key details, effortlessly creating a high-end elegance, showcasing a gentle yet powerful personal charm.

Mixed with retro sentiment

Young, free, unrestrained, and passionate youth

This style is a popular item in denim

Mainly mini ultra short pleated skirts, sexy low waisted pants, etc

Choose a classic red color scheme paired with washed denim blue

Exquisite and minimalist high-quality lifestyle

Part 2

Trend Macro

01

Danning washing process - sustainable fashion

01

With the fashion industry becoming a city transformation

Key driving forces for urban renewal

Spread the concept of sustainable fashion

Exploration of environmentally friendly denim washing process

Becoming a key focus of the denim industry

New collaborations in the art of G-Star RAW

Mix denim waste with blue pigment concrete

Create an art series called "Rock and Roll" denim,

A strong and feminine design is created by

Created by Japanese selvedge denim fabric with thin gauze

Denham 15th Anniversary Capsule Series

To express my love for blue and the profound history of blue culture

Using natural plant-based blue dye

Inspired by blue leaf flowers

02 * 2

Danning Splicing Revitalization - Disassembly and Reorganization

The recycling and reassembly of tannin's old materials is a cost-effective and environmentally friendly approach to the concept of sustainability. Acne Studios uses a large amount of tannin fabric, which is boldly cut, recombined and assembled in different ways. The overall color tone is gentle, creating a High Fashion texture.

In Marine Serre's Spring 23 collection

A large number of tannin splicing elements increase the three-dimensional and layered feel of the clothes

Comparison of washing colors of tannins

It has also become a focus of fashion creativity

03 * 3

Digital Display - Metaverse Cowboy

New Vision Magazine

In the past year

The concept of metaverse explodes in the Chinese market

The scale of the virtual industry market continues to grow

And entered a rapid development stage

03

Digital fashion show

Virtual Brand Officer

Virtual Cowboy and Metaverse Co branded Series, etc

Successfully attracted consumers who are proficient in digital technology

The Virtual Stage of "Fashion Metaverse"

Bringing many possibilities to the denim industry

Part 3

Inspiration concept

01

Y2K Aesthetics

01

Y2K refers to the period from the late 1990s to 2010

Popular dressing styles

It is the current tone of sweet and spicy style

Incorporating elements of retro aesthetics

Incorporating a strong sense of retro into the futuristic technology

With the gradual improvement of the global epidemic situation

People's attitudes towards life are more inclined towards positivity and optimism

Y2K Aesthetic Shining Colors and Their Elements Bring the Power of Joy and Sunshine

New Jeans, a new generation Korean girl group

Becoming Levi's ? Global Brand Ambassador

02 * 2

Apocalyptic wasteland

With the increasing audience of wasteland aesthetics and the exploration of commercial value, the wonderful chemical reactions generated by the collision of highly developed technology and the dilapidated and desolate environment have a dangerous and charming beauty.

More and more designers are constantly extracting elements from the apocalyptic wasteland as a source of inspiration

Science fiction, functionality, avant-garde, punk, destruction, apocalypse, future

Using fabric materials with different low saturation tones

To simulate the waste soil environment in different scenarios

03 * 3

Improved New Chinese Style

Ochirly

New Chinese style refers to traditional Chinese clothing

After improvement, it has become a fashion item in our daily wear

Integrating traditional Eastern aesthetics with modern practical elements

Can be elegant and carefree

Higher wearability than traditional Chinese style items

03

At the same time, it has a modern and simple clothing structure, as well as a unique classical charm of Chinese style. In denim clothing, elements such as cheongsam collars, buttons, ink paintings, plum blossoms, orchids, bamboo chrysanthemums, etc. are used to reflect the softness of Chinese style, becoming a modern and youthful dress that is elegant for women. The new Chinese style clothing highlights a sense of meaning and charm, reflecting the Eastern charm.